Two Million Podcasts On Apple Podcasts! Where Do You Fit In?

It's been revealed by Podcast Industry Insights courtesy of Daniel J. Lewis that we've now tipped over the 2 million mark for the number of podcasts available in Apple Podcasts.

Now, I'll be honest 2 million podcasts doesn't really sound all that impressive compared with YouTube's 37 million channels.

BUT this time last year I was getting excited because we'd just reached a million.

Yes. The number of podcasts has doubled in a year. And not just any year a year of lockdowns, toilet roll shortages and Zoom everything.

Where do you fit in to all this?

If you've not got a podcast you might be wondering if you've left it too late to start. Numbers are doubling year on year, bigger and bigger players are entering the field and so many more podcast production companies are springing up left right and centre. It's the cool thing to be audio - just look at Clubhouse! Or rather, just listen to Clubhouse.

Some of these thoughts may well be going through your head

The world and it's wife has a podcast so what's the point in you having one...

Podcasting is for the likes of the big boys and girls, the big studios, the professionals so how will I make a difference?

How will I even get heard in such a fast moving market?

Heck even if you've got a podcast and it's active I bet some of those thoughts have crossed your mind.

And hearing that podcasts are growing and attracting so many people is either exciting you or leaving you feeling a bit scared about you and your podcast.

So let's look at those thoughts one by one.

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